It’s Not a Linear Process

We’re conditioned (maybe by the educational system? Board games?) to believe life is a linear process. You start at square one and you progress forwards in the correct direction gaining momentum all the time.

That’s not how anything works. In reality, if you start something new (a small business maybe??), you’re jumping right into the middle of a feedback loop.

Try => win some, lose some => improve => repeat.

If you’ve ever started any kind of group physical discipline class (Yoga, CrossFit, martial arts, etc) you typically don’t get a one-on-one introduction and spend a month going over the history and basic movements. You just jump in.

For a while, you’re the worst one in class. The noob. It doesn’t matter that this group has been together and has been working on Level Five Tree Pose (or whatever) for the past month. That’s now your starting point. You’re going to pick it up as you go along.

You’re going to fail a lot. But you’re going to pick up all the basics along the way.

Small Biz Guerrillas know that you’re going to fail and you’re going to learn along the way. But you can’t fail until you do something. If you’re waiting for the perfect business idea or invention to come along, then you’re going to be waiting for a loooooong time.

Whatever idea you have right now, well, guess what. That’s your business. You just started it. You should probably buy an ad or a a website landing page or something.

Now let’s examine what’s wrong with your business and make corrections.

It’s not a linear process. It’s more like a circle. That means it doesn’t really matter where you jump in. All that matters is that you jump.